AT&T

WireWax Interactive Videos

AT&T was looking for an opportunity to take standard “Real Job Preview” videos to the next level, incorporate more information that might not be natural in a normal conversation and build assets that inherently showed them as a tech leader. Our proposal was a new platform (at the time) called WireWax, which let you create interactive videos. On top of base content, WireWax allowed you to define areas and time stamps where a user could click to activate an action – in our case usually opening pop ups with further content on a subject, but also allowing for topic control and other features. These typically involved video shoots for interviews and b-roll, supported by existing footage and custom illustration/animation.

CD: Martin Dudek, Jessica Quinby
CW: Martin Dudek
AD/VE: Zach Mazur