UPS
Recruitment Brand
After a significant time with a previous team, UPS was looking to change up their creative perspective. Tasked with bringing to life their extensive career offering in a way that prioritized the transactional details of a career, we produced campaigns that gave them everything they asked for.
CD: Awa Gueye
CW: Martin Dudek
AD: John Giannelli
Concept 1
BELIEVE IN BETTER. STAND FOR SOMETHING. WEAR THE BADGE.
Every UPS employee uniform has a badge.
And like all badges, it stands for something.
Good pay. Honest work. Respect for what you do. And making a different for the community around you.
And if you should choose to put on this badge for yourself, you’ll know that you’re joining a legacy of UPSers who stand for these things too.
Concept 2
OWN YOUR MOMENT
OWN YOUR MOMENT is based on the idea that people are looking for opportunities where they're empowered to get the most out of their time. That includes good pay, honest work and positive impact. When all of that comes together, even small moments of accomplishment can be immensely gratifying.