Kaiser Permanente
Career Site & Brand Activation
While I supported the initial KP brand concepting on a copy-level, when it came time to activate the brand I was tapped to lead the account going forward. The activation was sprawling, including a nearly-from-scratch rebuild of the career site to social, internal templates, emails, OOH and more.
CD: Martin Dudek, Craig Knutson
CW: DJ Johnson
AD: Jeff Pritchard
Career Site
Building on existing concepting, the career site was the first opportunity to bring the new Total Care brand to life. The larger client direction included making sure it was warm, inviting, clean and streamlined. They wanted more whitespace and openness to hold an exponential increase in content depth.
Outstanding Website, 2022
Outstanding Website (Mobile), 2022