Kaiser Permanente
Nursing Recruiting Campaign
Kaiser Permanente is looking to hire 3,600 nurses in 90 days — and they wanted people to know. Our biggest ask was to make it clear that KP was “rapidly” hiring — not just in terms of the number of people we want to move through the process, but also a change in the process itself that makes the application experience shorter and faster. We needed to provide two campaign concepts that will not only break through market conversations, but also stand out from the existing Kaiser Permanente creative.
CD: Martin Dudek
CW: DJ Johnson
AD: Jeff Pritchard
Concept 1
FASTER. HIRE. BETTER.
It is time for a change.
To move quicker. To work more efficiently.
For the application process to match the quality of career that follows. The innovation. The importance. The care.
There are, and always have been, many great reasons a nurse should join Kaiser Permanente. And now, the new, more rapid hiring process makes it even easier.
The nurses in our communities are closer than ever to practicing transformative, total care. And we’ll make sure they know.
Faster. Hire. Better.
Concept 2
THE WORD ON THE STREET
Have you heard?
Nurses everywhere are saying the same thing. “It takes so long to get a new job.” “I want a change, but I can’t wait.” “When is this going to be less exhausting?”
Well, Kaiser Permanente has been listening. And is doing something about it.
Whatever your existing frustrations are, we’re here to offer a shorter, faster process that gets nurses to where they’re meant to be — not sitting around, waiting to be processed, but making a difference for the patients that need them.
There’s a new rumor circling the nursing circles now.
“A job at Kaiser Permanente is closer than you think.”