Parexel

Recruitment Brand

Parexel is a leading global Contract Research Organization with a workforce of approximately 18,000 globally. They had recently launched a new corporate brand, “We Care With Heart” and was looking to use that as a jumping off point to reinvigorate applications.

CD: Martin Dudek
CW: Bob Malon
AD: Bernie Valdez

Concept 1

DO IT WITH HEART

There are two ways to accomplish something.

On one hand, you can put the blinders on. Focus on your own priorities and barrel down your path, without concern for how it affects anyone else.

Or you can add that human touch. That collaborative spirit. You can invest in the hopes of others and help make dreams come true – for the people you’re working to help as well as yourself.

At Parexel, we define ourselves by the difference we make and by the compassion we share while making it. We advance science by remembering our humanity. We believe in each other, and that allows us to accomplish great things ourselves.

At Parexel, whatever we’re doing, we do it with heart.

Concept 2

THE CONNECTION POINT

There’s a special kind of excitement and energy where two different things intersect. At that crossroads of ideas.

At Parexel, we know that’s where opportunity lives. Where innovation sparks. Where progress grows.

We thrive at the meeting place of ideas that might seem like they compete. Science and emotion. Individual impact and collective support. Focusing on work and finding balance in life. Even just two different people from very different backgrounds working over a problem.

Because we’ve learned that they don’t compete at all. There’s real power when they come together – and we can use it to impact patients around the world.

Parexel is that connection point.

Activation

Employer Value Proposition Guidelines

After selecting Concept 1, activation followed in a number of the usual ways — website updates, banners, a photoshoot to support, etc. But the biggest lift was building a set of guidelines for internal employees to reference whenever they need to build something on brand.