Macy’s
Recruitment Brand & Activation
Macy’s, facing extreme competition in the retail space, was heavily investing in e-commerce and needed to staff up as fast as possible. As a result, they needed a technology-focused campaign that could actually convince people that Macy’s was a destination for tech careers.
CD: Martin Dudek
CW: Martin Dudek
AD: Tim Testroet
Concept 1
OH, REALLY?
Macy’s is not your grandma’s department store.
They’re a cutting-edge e-retailer who’s one of the leaders in the space. And, as they expand the role of technology across their company, they need to attract tech-savvy innovators and let them lead the charge.
It’s time for the world to rethink Macy’s. So, tech and digital careers at Macy’s? Really.
Concept 2
BUILD SOMETHING. CHANGE EVERYTHING.
It’s not about working at a retailer. At Macy’s, you’ll be equipped with the very best tools and the freedom to put new ideas to the test. And that’s what allows you to truly be impactful inside a global company with over 150 years of history.
Forget big boxes, shopping malls and checkout lines. Your work here will let you solve the biggest questions in eComm and in-store innovation.
Concept 3
INSPIRING MOMENTS
Macy’s is all about making memorable moments for its shoppers.
What’s the magical moment for the Macy’s applicant?
The Macy’s Tech or Digital employee?
Activation
BANNERS AND TRAIN STATION TAKE OVER
Macy’s was extremely enthusiastic about the first concept, but wanted to bring over Concept 2’s tagline — an easy fusion. We blew out banners and a train station take over before economic conditions for the company had to put further investment on pause.
