Mars
Recruitment Brand & Activation
Mars is a manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with $45+ billion in annual sales. After investigating their employer reputation across markets, we found that Mars had a vast opportunity to bring awareness about who Mars is as a company and (even more importantly) what they offer in a career. Their ultimate goal was be the #1 employer choice of anyone who looked at them. The creative had to live up to that challenge and the flexibility it would require.
CD: Tim Milewski
CW: Martin Dudek
AD: Joelle Chauncey
Creative of the Month
Concept 1
GROW BEYOND
Working at Mars offers many exciting experiences. So what makes us distinct from other companies? No matter your geography, functional area or level, we all think and feel pretty much the same:
Our inspiring purpose makes us all proud to work for this company we call Mars.
We have many development opportunities that empower us to learn, build, dream, and develop our future – for the company, for the community and for ourselves.
And the relationships we build through the people we meet, the convictions we stand for, and the goals we collaborate towards all come together to make us belong to something bigger than just a company.
As a result, our entire selves thrive.
At Mars, you will grow beyond what you can possibly imagine.
Concept 2
THE FEELING IS MUTUAL
We know how you feel. How hungry you are to grow. The passion you have to learn.
We know that there’s a distinction between getting out of bed for work, and getting out of bed to make a difference. And that what we can do together outweighs what any of us can do alone.
That’s why we skip the buzzwords. Instead we work together, we work from the heart and we work like it’s not work at all. Which means that what’s important in a career for you has room to thrive. And that’s how we succeed. That’s our mutuality.
Concept 3
LIFE ON MARS
At Mars, it’s a whole new world of doing business. It’s just different here. We’re a family-owned company that doesn’t just settle for doing well, but strives to do sincere good.
Where there’s chemistry between our Associates – and there’s no walls blocking great work from happening.
Success like that means you can take career anywhere – discovering what’s possible between categories, titles and even countries.
So what’s life on Mars like?
It’s good.
Activation
BANNERS, SOCIAL, AND MORE
After changing the the tagline from “Go Beyond” to “Grow Beyond,” Mars went with Concept 1 and deliverables needed to be executed quickly.
While we built a number of assets for Mars (a small sample size below), the largest project was the Employer Reputation Guidelines, which breaks out the brand assets, market positioning, messaging and more.