Alexion
Employer Brand
Alexion is the global leader in rare and devastating diseases. And they had a huge goal: by 2025, they aimed to be the most rewarding company to work for in the world. Add in the fact that Alexion was growing rapidly, so that had to be true for more people than ever. And they needed a new recruitment campaign that represented the important undertaking they take every day, trying to support their patients around the world. This was a call to not just change lives, but save lives.
CD: Martin Dudek
CW: Bob Malon
AD: Bernie Valdez
Concept 1
JOIN US IN THE FIGHT OF THEIR LIVES
At Alexion, we all work together for a common goal – our patients.
While this in itself isn’t unique in the industry, our approach to it certainly is.
This concept focuses on what makes Alexion’s work environment so special, so inspiring and so effective.
Because, every day, we all work faster, smarter and together to make a difference.
And that difference could mean everything to the person it impacts.
Concept 2
TRANSFORMATIONS
All employers talk about impact. But at Alexion, each professional has a unique opportunity to make a profound change in the lives of our patients.
And this change is more than medical. More than physical.
The work you do at Alexion will profoundly affect patients’ lives in every way.
This concept focuses on one small change that your work could make happen – and how much it can truly mean.
Concept 3
WHY WE’RE HERE
Every patient everywhere has hopes.
This concept focuses on the unique goals of the patients that Alexion helps and how these dreams fuel everything we do.
Why do we work so hard? Because a patient wants to graduate middle school.
Why do we empower each idea from each employee? Because a patient wants to hold his grandson.
Why will this be the most rewarding company anyone has ever worked for?
Because of so many becauses.